Pay Per Click (PPC), or Paid Search, is highly targeted advertising based on keywords specific to your business.
While anyone with access to keyword research, a budget, and enough time can construct and manage a PPC campaign, Digital understands the nuances of what constitutes high-value traffic words, and only we can create your campaign within an integrated SEM strategy.
The best Paid Search agencies understand that the structure of a campaign plays a major role in how it will perform. Our PPC experts strategically construct campaigns for optimal performance and adjust settings over time to ensure we’re always working toward your goals. Always keeping our eyes open for opportunities to improve your campaigns, our PPC Specialists are dedicated to serving your ads to the right audience with the right messaging.
Analysis of your keywords, bids, landing pages, and ad copy is crucial to keep your campaigns running efficiently. We work diligently to find exactly the right way to shape your ad copy to bring you the best return on ad spend through numerous rounds of ad testing. This obsessive attention to detail is a trait our Paid Search Specialists pride themselves on and a skill the sharpened while becoming Google Adwords Certified.