Digital-marketing is a marketing area that involves the promotion of services and goods using digital technologies used at all stages of interaction with consumers. It differs from Internet marketing in that it uses not only the World Wide Web, but also offline tools (smart gadgets, POS terminals, etc.).
Digital marketing services were especially in demand in the B2B and B2C segments. The use of advanced digital capabilities allows you to reach a maximum of target consumers and establish the effectiveness of interaction with them, which ensures high efficiency of this approach.