Apple has decided to postpone mass production of the flagship iPhone 12 line, according to the Wall Street Journal. This means that the presentation of new devices can take place according to tradition in September, but they will not appear on store shelves until a month later. In addition, a shift in production time may lead to a shortage of flagships in the fall, as demand for them will exceed supply.
Apple has delayed mass production of the flagship iPhone 12 line for at least a month, according to the Wall Street Journal. The publication indicates that the coronavirus pandemic negatively affected the supply chain and production of the company, which is why plans to exit the “twelve” had to be adjusted.
According to rumors, this year Apple is going to introduce four new smartphones with OLED displays of 5.4 inches, 6.1 inches and 6.7 inches. For the first time in the history of the brand, some of these gadgets will support 5G technology.
Traditionally, Apple is showing off its new flagships at the September presentation, and the first shipments will start closer to the end of the month. This is possible due to the fact that the production of gadgets begins in early summer and ends by August.
If the WSJ information is true, then this year Apple will shift production dates by July-September.
This may mean that sales will begin later than usual. Moreover, the presentation is likely to take place in September, as is customary in the company.
According to the publication, the shift in the start of sales may turn into a shortage of the iPhone 12, because the demand for them will exceed the supply.
The main reason for the delay in the release of the new line is the COVID-19 epidemic, due to which most of Apple’s factories in China have been closed for a long time. In addition, the new coronavirus influenced the development process of the new iPhone, as the engineers had to lead the Chinese colleagues not live, but through a video link due to border closures.